5 Hidden Marketing Strategies No One Talks About

Ask a business owner about business success and watch them ramble about the same five marketing principles for hours.

A few years ago, when I dropped out of college to start my small online business, I wanted to learn. Surprisingly, everyone on social media was a marketing mentor. They kept talking about social media marketing, paid ads, and analytics.

While these tips were helpful, they would only bring me first-time users. By the end of the first six months, I was spending half of the profit on marketing. To make matters worse, my customer retention was low, and most of the customers were coming for the introductory price.

If you are a small business owner, keep reading to learn all about the unconventional marketing strategies that will help you build a brand legacy.

Top 5 Marketing Strategies That No One Talks About

1. Focus On After-Sales Services

After-sales service is one of the most important marketing techniques. Yes, you read it right; it’s a marketing technique. For marketers, it is an open secret, and not leveraging it is like committing a rookie mistake.

When you offer your customers solid after-sales service, you are encouraging them to keep coming back. This is why companies focusing on after-sales services have much higher customer retention rates. One noteworthy example here is Apple.

Whether your phone is broken, you are experiencing technical issues, or there is a software malfunction, Apple customer care will take care of it. Following in their footsteps, other tech companies are also improving customer support.

For instance, Xfinity offers top-notch sales and after-sales services. A dedicated Xfinity phone number allows customers to get help with their questions and queries. Moreover, the company offers customer support via social media, live chat, and email for its users.

2. Invest In Innovation

In the world of business, survival is not the only option; you need to thrive as well. This is why big brands focus on innovation, trend-setting, and embracing change. Regardless of the product or service you offer, the focus should be on maximum productivity.

And this is only possible if you embrace innovation and invest in the latest technology. Let us step into the user’s shoes for a minute.

You want a cleaning service. Would you choose a company that uses the same old manual cleaning methods that take longer? Or would you prefer a company that uses advanced technology, the latest robots, and new cleaning methods?

We have all bragged about the new services or latest gadgets that we have been using. So why not become a brand worth bragging about?

3. Offer a Lifetime Experience

In any niche, business idea, or strategy, notice the endless list of competitors. In this digital world, the market is concentrated, and competition is fierce. In such cutthroat competition, standing out by offering the experience of a lifetime is the only option.

This experience should help the user feel valued. A simple example is the luxury brand buying experience. Nearly all high-end brands offer the same style and design but at quadruple the price. However, they offer a luxury buying experience.

From minimalist store designs to complementary food served, everything offers an experience. Eventually, people start associating these brands with luxury.

This technique is also used in modern-day tech. Companies like Apple, Tesla, and Rolls Royce use the luxury brand experience as a marketing strategy.

4. Advertise Emotions

Most mentors will tell you to highlight the unique selling points of your product while advertising. Nearly every business, product, and service focuses on features. However, marketing is more than selling the features you offer.

Instead, it is more about connecting emotions with your product. From luxury to happiness, aggression, and adventure, you can make associations with everything.

For instance, Red Bull is an energy drink. The brand does not sell a drink; instead, it sells the adrenaline rush and adventure thrill. From social media marketing to its TVCs, you will notice the dominance of adventure and thrill. The company even owns an F1 team just to keep its adventure-based persona intact.

5. Offer Value

Price tag matters only when you do not have enough to spend. If you are marketing your product to be the cheapest on the market, you are committing financial suicide.

When I started my service business, I kept my prices insanely low just to attract customers. After my marketing strategies, business revenue doubled in the first year. Most brands left and chose more expensive ad companies offering a similar service.

When you focus on selling cheap service, your customers work with you intending to upgrade. Once the company makes a profit, you will watch them leave for a better, more expensive company. Instead of price, focus on value. Highlight the overall price-to-worth ratio.

This is an ideal way to retain your customers and keep them coming.

Marketing trends change every day but some trends are evergreen. The above-mentioned tips are best-kept marketing secrets that most experts will never talk about.