How to Create Engaging Content for Gaming Audiences

Content production is important for all industries, including digital platforms. For example, even sites like Hit n Spin should plan the content they offer to their users carefully. However, this is especially important for video game streamers, as it allows them to grow their audience and increase engagement. The more a piece of content appeals to gamers, the more it will be watched – simple. We have prepared this article to provide tips on how you can do this.

Know Your Audience

Before you start producing content, you should determine who your target audience is. For example, which age group do you appeal to? Which game genres are your viewers interested in? Answering these questions will enable you to create focused content. In other words, instead of trial and error, you can offer content that will directly appeal to your audience. To do this: 

• You can learn about your viewers’ interests using social media interactions. On your social media accounts, ask your followers what kind of game they would like to see. For example, timeless classics or new AAA games? Evaluate the responses to your post. 
• Utilizing polls is another way to do this. During the stream or on social media, you can list different games and ask your followers to vote. The game with more votes will give you a good idea of what your audience prefers.

You can use the information you gather in this way to guide you in shaping your content. After determining the genre you will focus on, you need to decide on the theme & topic.

Choose Interesting Topics

Topics such as popular games, reviews of new releases, or current events in the gaming world are always of interest. In addition, ‘how-to’ videos, guides, or no commentary gameplays can also attract new viewers. You can also focus on more in-depth topics such as in-game strategies, character reviews, or background stories of game worlds.

In most cases, there is no single option that will always be the best choice. It’s a good idea, at least initially, to take a balanced approach and cover almost every topic. Over time, you can become more refined as you identify the topics that interest your audience, but you will need to cast a wider net in the beginning. Also, take your skills into account: for example, if you’re not good at PvP, you don’t need to try the multiplayer part of a popular game like Call of Duty, you can just focus on PvE missions.

Create Interactive Content

Creating content that encourages your audience to actively participate increases engagement. For example, organizing interactive videos or polls where viewers can make choices will keep them engaged. Creating competitions or challenges related to games is also an effective way to increase audience engagement: great streamers use all of these. To give some examples: 

• In a single-player game, you can offer a poll before making a decision that will change the course of the story, allowing the audience to make a choice.
• In PvP – multiplayer games, you can ask the audience to decide on the next build you will use. 
• In games like PUBG, you can create challenges such as playing the entire match with a single weapon.

In any case, going beyond the standard stream and making the audience a part of the show will always get you positive results. 

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Be Creative and Fun

Using fun and creative elements in your content is important to capture the attention of your viewers. Content with humor, elements of surprise, and unexpected developments are often shared & viewed more. You can entertain and engage your audience with funny in-game moments or fun montages too.

This doesn’t mean you have to be a ‘clown’, of course. Overdoing the fun can also result in a toxic audience. As with other things, it is best to take a balanced approach here. The important thing is to remember that you are not just playing a game, you are putting on a show. No one wants to watch a person just playing a game without doing anything else. 

For this purpose, you can also use storytelling. In other words, instead of just giving the information, tell viewers a story.

You can create an emotional connection with your followers by sharing background stories of the games or your own experiences. This will engage them and at the same time connect them more to the content.

Social Media & Community Building

You can reach a wider audience by sharing your content on social media platforms. In other words, transfer your streams to other platforms. For example, if you stream live on Twitch, add them to your YouTube channel in VOD format. Also, remember that responding to comments and chatting with viewers will help you build a loyal following.